The IP Address is a unique numerical label assigned to all the devices such as personal computers, tablets, and smartphones to identify itself and communicate with other devices and for location addressing.
So, if it’s unique to every device, why is the same IP marked as new visitor multiple times?

  1. If the IP is from the same router for multiple users (a very common case for people in cafes, offices or public wi-fi), all of them will show up as unique visitors, since they are new people with the same IP. 
  2. If the visitor Did not enabled cookies in the browser

NOTE: In order to see the entire history of an IP, just go to the Latest Visitors table, identify the visitor with the IP that you want to check and Click History 

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