If you get overwhelmed by the number of charts and info when it comes to analytics, worry no more. We have your back!

Having a website is not an easy job, but learning statistics & analytics terms might be!
Since you landed here, most probably you are quite new around, so we thought about giving you some tips and tricks, so we prepared a small and easy-to-follow dictionary for analytics terms and tracking metrics that you may see while using our app.

To start using Visitor Analytics, you just have to add it to your site — you can install it for any type of website with just a few steps and if you have a WiX site, just go to the Wix Market and it is installable with just a couple of clicks. 

Once the app is correctly installed, we will start tracking your stats and you should see your charts spike as you grow. 

Here's what does all that data mean 👇


Now that you added the app, here are a few terms that you should know!

Visitors: The number of people who visited your website

Unique Visitors: The number of distinct individuals that visited your website for the first time in the selected time range. If a visitor comes 2 times in the selected time range, it will be counted once as a unique visitor and once as returning visitor.

Page Visits: Number of page hits. See what pages are popular and what traffic they are receiving during selected time periods. Please note that your page visits’ might be higher than your visitors’ number since each visitor might visit multiple pages.

Bounce Rate: The percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.

This metric is the biggest mystery of all times to most of the website owners! Usually, people do not know what is it, how to control it or when is good or bad! I will make it short: it represents the visits’ percentage with one pageview. It doesn’t matter how long the visitor was on the page or how they left. We call it a bounce if it’s a visit with only one interaction.

Having a high bounce rate it’s not necessarily good or bad – it actually depends on your website and your goals. If it is a one-pager – it is normal. There is no other interaction to make. Or, if it’s a page where people have all the info and there is no need to interact more (e.g. landing page?).
If you have more info for them on multiple pages, or you would like your visitors to check multiple pages (e.g. portfolio projects), but they just land on a page and browse away – then, it can be a bad thing.

How to improve it, if it is bad? Well, you should create a more engaging content, hyperlink people to other pages within your website and so on.

Referring sites: Websites that redirected traffic (visitors) to your website. Once you click the referrer link in the app, you will also see where the visitors landed.
Conversions — everyone is looking for conversions, but they mean something different for each business or website. So, we tried to make this feature useful for as many people as possible.

Therefore, at Visitor Analytics, a conversion page is something that you consider important for the success of your website: reaching a page, submitting a payment, reaching a specific document uploaded on your website, etc.
You can select which of your website pages is the most important and it will define your user as converted. Let’s say you have a payment section and you want to know how many unique users are making the payment! To do so, you should create a hidden page called “Thank you for your purchase” that appears only after the payment is done.

To create a conversion, go to your Pages section in Visitor Analytics. Click Conversions and in the right upper corner, there is a button to add your conversion page(s).

URL Campaigns — You can build and track your URLs based on specific UTMs. This will give you deeper insights on where your traffic is coming from and find out the exact source of each visit — e.g. newsletter, a specific hyperlinked image, marketing medium (organic, PPC, banner), campaign name or any additional information that you wnt to track and can be added as an UTM.
You can also learn how to use campaign URL Builders for better analytics and insights by checking our blog post. 

Did this answer your question?