Accelerated Mobile Pages (AMP) could improve the loading time of pages on mobile, but that comes with some malfunctions when it comes to tracking the traffic on them.
And all Wix blog version use AMP now.

How does AMP work and why should I turn it off?
Once you turn on AMP, visitors using a mobile device are directed to the AMP optimized page (that displays your blog post content and images only, without loading any scripts/apps) when accessing your blog posts through a Google Search or a shared link (e.g. on Facebook, Whatsapp, Instagram etc.).

You might see a drop for mobile visits in your Visitor Analytics stats after enabling the AMP. This does not mean that you are receiving less traffic on mobile, but simply that Visitor Analytics is unable to track it.

Note: Any app that sits on a page that would get served over AMP would have this issue.

If you want to get real insights about your blog traffic, turning off this feature is the most appropriate solution.

Here's how to turn off AMP:

  1. Open the Blog Manager.
  2. Click the Settings tab.
  3. Click Turn off Google AMP.

Note: To turn off this feature, you must have at least one post published on your blog.

Click here to learn more about the AMP project.

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